Campaign details
Brand: Singapore Tourism BoardBrand owner: Singapore Tourism BoardAgency: SinclairMarket: Hong KongIndustries: Destinations & locationsMedia channels: Cinema, Content marketing, Newspapers, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Singapore Tourism Board Hong Kong (STB)’s key objective is to maintain the reputation of Singapore as a trusted tourism destination and drive visitation to Singapore from the Hong Kong market.
STB’s core brand value is Passion Made Possible and we develop localised campaigns to amplify STB’s global campaigns within allocated market budgets. We...