Methodology & Sources
Data are provided by Nielsen and are drawn from a rate card survey. Data are net of discounts, include agency commission and exclude production costs.
WARC classifies online video and social media as display formats per IAB definitions. Online video advertising can be defined in numerous ways though, principally, these are:
- in-stream video advertising (pre-rolls, mid-rolls, post-rolls)
- in-stream banner overlays<
- out-of-stream video advertising (e.g. self-play video on social network, not embedded in non-advertising video content)
- contextual video advertising (e.g. branded video players, contextual banner advertising sold against video content)
The complete list of formats included in...