SimpliSafe: SimpliSafe Sweater

Home security company, SimpliSafe, hijacked a cultural conversation about protection to generate mass attention among a broad audience in the USA.

Campaign details

Brand: SimpliSafeBrand owner: SimpliSafeEntrant company: MullenLowe BostonMarket: United StatesSector: Information TechnologyMedia channels: Online video, Packaging & design, Public relations, Social media, Websites & microsites, Word fo mouth, influencersBudget: No budget

Executive summary

COVID-19 had forced us to be apart. But by the Christmas 2020 holiday season, we were really having trouble staying apart.

As the brand that stands for effortless protection and safety, US consumer tech and security company SimpliSafe saw an opportunity to help.

The SimpliSafe Social Distancing Sweater was the world's first holiday...

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