Campaign details
Brand: Simple SkincareAdvertiser: UnileverAgency: TMW UnlimitedCountry: UK
Campaign Overview
A chance to choose kindness
On International Stop Cyberbullying Day, Simple launched a film to empower people to #ChooseKindness and offer support to young victims.
Strategy
Simple is known for its brand message "Kind to Skin". But it had a new brand purpose – Kind to People – to spread kindness in a relevant and credible way for its Gen Z audience.
Research shows a third of teenagers experience online bullying. The brand decided to take a stand.
To engage Gen Z,...