Shopper IQ
Roger Jackson, Christian Dubreuil and Emma ShawAdvantage Group and Research Now
Summary
Shopper IQ is a syndicated Shopper Insights study, run in the UK obtaining 76,000 completes over a 12 week period. This study has run for three years, and Shopper IQ would not exist without the scale of online access panels – we can interview respondents within two days of their shop.
RN and Advantage Group have worked closely together to carefully design a data collection vehicle to capture granular data at an individual product level to deliver micro-insights for clear, focused decision making. This is...