Shell: Transforming Shell's global shop offer

This case study demonstrates how a redesign of energy and petrochemicals company Shell's food store Shell Select increased sales of its on-the-go food offerings in the UK.

Shell: Transforming Shell's global shop offer

Conran Design Group

Executive summary

'On the go' Convenience Retailing (CR) at petrol stations is a burgeoning market, but Shell's own offer, Shell Select, was struggling to maximize performance and revenues. The new design has not only measurably improved the status of Shell as a trusted retailer, but also stands as an innovative leap in the sector at large.

"We've had a lot of positive customer feedback about the new Shell Select, they now feel they are in a store that's a good place to buy food. The thing I like most about the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands