Campaign details
Brand: Shell SelectBrand owner: Shell Malaysia Trading Sdn BhdLead agency: Ensemble WorldwideCountry: MalaysiaIndustries: Convenience retailMedia channels: Content marketing, Games & competitions, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Sales promotion, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
Shell Select (the convenience store in the petrol station) was not seeing a lot of footfall, with only one out of five Shell customers stepping inside. The problem was perception – the other four still thought...