Sheba: 4am stories

SHEBA, a cat food brand, created a customer experience to earn trust and attract attention.

Campaign details

Brand: ShebaBrand owner: MarsEntrant company: AMV BBDO, LondonMarket: North AmericaSector: PetcareMedia channels: Online video, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

This is the story of a customer experience designed to achieve an incomplete interaction. A story of how an insight into cat behaviour led a cat food brand to create an experience where success meant our customers drifting off to sleep with us.

In the US, SHEBA® is a new entrant and challenger brand which is part...

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