Shangri-La Hotels & Resorts: It's in our nature
Principal author: Clarissa Tam, Ogilvy & Mather Hong KongContributing authors: Catherine Moustou and Tim Broadbent, Ogilvy & Mather Hong Kong
Background and objectives
Shangri-La is an Asian group of five-star hotels and resorts. The first Shangri-La opened in Singapore in 1971. Its name was inspired by James Hilton's novel Lost Horizon to embody the Asian hospitality at the heart of its offer.
There are now 57 Shangri-La hotels in 14 Asian countries, including 29 in mainland China. The Group also includes 13 four-star hotels, most branded Traders....