SF: Denmark vs. Trump – The Boomerang Effect

The Danish Socialist Party (SF), a Danish political party, reversed its decreasing memberships by using Donald Trump as the focus for its campaign to relate to millennials and show adversity to right-wing populism in Denmark, Spain and the UK.

Campaign details

Brand: SFAdvertiser: SFAgency: Uncle GreyCountry: Denmark

Countries in which effectiveness was proven

Denmark, Spain & United Kingdom.

Campaign background

The Danish Socialist Party (SF) had immense success between 2005 and 2011. After the 2011 election, the Party joined the government after gaining 9.2%of the popular vote.

This success stemmed partly from SF's ability to appeal to millennial voters, through the Party's rebellious spirit and unconventional campaigns.

After entering government, SF became part of the establishment, losing the support of voters. Its membership-numbers fell by 54%, with predictions that it was...

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