Seretide: Make time for Dad: How a video on social media saved lives in the real world
Melissa Garrovillo
Campaign details
Brand: SeretideBrand owner: GlaxoSmithKline Philippines, Inc.Lead agency: Ace Saatchi & Saatchi, PhilippinesCountry: PhilippinesIndustry: DTC prescription products, Healthcare services, providers, Promotions to the medical professionChannels used: Internet - microsites, Online video, Social mediaMedia budget: Up to 500k
Executive Summary
This case study describes how an emotional stunt that was brought to life on social media saved actual lives in the real world.
Chronic Obstructive Pulmonary Disease, or...