Seretide: Make time for Dad: How a video on social media saved lives in the real world

The case study details how GlaxoSmithKline, one of the largest pharmaceutical companies in the world, raised awareness of a serious health issue in the Philippines through a single video and helped grow the business at the same time.

Seretide: Make time for Dad: How a video on social media saved lives in the real world

Melissa Garrovillo

Campaign details

Brand: SeretideBrand owner: GlaxoSmithKline Philippines, Inc.Lead agency: Ace Saatchi & Saatchi, PhilippinesCountry: PhilippinesIndustry: DTC prescription products, Healthcare services, providers, Promotions to the medical professionChannels used: Internet - microsites, Online video, Social mediaMedia budget: Up to 500k

Executive Summary

This case study describes how an emotional stunt that was brought to life on social media saved actual lives in the real world.

Chronic Obstructive Pulmonary Disease, or...

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