Sense: Sign School

Sense, a charity supporting everyone living with complex disabilities, launched a free, online British Sign Language course during the first few weeks of the global pandemic to help people better understand disability.

Campaign details

Brand: SenseAdvertiser: SenseAgency: GOOD AgencyCountry: UK

Campaign Overview

A new mission for lockdown learning

Sense wanted to test a new engagement strategy, driving audience growth in a way that aligned with the charity's mission to help people better understand disability.

Strategy

Sense had a traditional 'acquire and retain' approach to fundraising. But with costs of acquisition rising and results static, it wanted a new strategy; an approach that could authentically engage a much more aligned audience, converting them to multiple forms of long-term support including donations, campaigning, volunteering and fundraising event...

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