Sendo: Special Tet 2019

Sendo, an e-commerce retailer, developed a video content campaign in Vietnam that showed how all consumers' shopping needs could be met on the Sendo app during Lunar New Year.

Campaign details

Brand: SendoAgency: Publicis

Strategy

Lunar New Year is the highest and most meaningful shopping season any brand wants to own, with youngsters leading the online shopping. Sendo does, too. As the only leading e-commerce brand founded and developed by Vietnamese, Sendo set an aggressive objective to become top of mind in consumers' minds during Lunar New Year period in order to strengthen its cornerstone in the market. The strategy was clearly set to win on Google Play store and iOS store as well. A 10-fold increase in number of orders compared to regular period was...

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