Campaign details
Brand: Seeing Eye Dogs AustraliaBrand Owner: Vision AustraliaLead Agency: McCann MelbourneCountry: AustraliaIndustries: Charities & voluntary organisationsMedia Channels: Email marketing, Events & experiential, Online video, Search marketing, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
Seeing Eye Dog candidates (puppies) need homes for their first 12-15 months (before their training can commence). However, every year, Seeing Eye Dogs Australia (SEDA) struggles to find carers for their litters of puppies. Rather than SEDA finding a new batch of dedicated carers annually,...