Scania: The Unbelievable Truth

Scania, a manufacturer of commercial vehicles, increased web traffic and achieved an ROI of £220:1 with its compelling campaign that took consumers on an online journey.

Campaign details

Brand: ScaniaAdvertiser: TratonAgency: April SixCountry: UK

Campaign Overview

Revealing The Unbelievable Truth

Truck marque Scania's recent growth in market share, combined with the sector's shutdown enforced by COVID-19, meant more end-of-lease returns than normal. To keep profits moving in the right direction, a unique promotion and impactful campaign were needed.

Strategy

Amid a depressed market and pandemic restrictions, prospects weren't going to arrive in droves. April Six, along with ThinkBDW, needed to disrupt the traditional offline journey.

As a premium marque Scania is often considered unaffordable. To combat this the campaign...

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