Campaign details
Brand: SantoorBrand owner: Wipro Consumer CareAgency: ADK FortuneCountry: IndiaIndustries: Bath toiletries, soapsMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Santoor is the best-selling brand of beauty soaps among young women in India. Its brand proposition has always been 'younger-looking, beautiful skin.'
India's national elections, which took place between April-May 2019, were a big platform and a great opportunity for brands to stand out with a relevant message. Santoor wanted to create a relevant campaign to connect with young...