SantApp: SantApp

This case study describes how Shackleton Group, a creative ad agency in Spain, created a smartphone app for children to showcase its work and gain commissions.

SantApp: SantApp

Campaign details

Agency: SHACKLETONClient: SantAppCategory: Professional Services

Executive summary

Spain's Shackleton Group wanted to send festive greetings to its clients and demonstrate its prowess at building apps at the same time. The challenge was to create something that would impress advertisers – a target audience that is up on all the latest innovations. Shackleton decided to create a smartphone app aimed a children, creating the illusion that Santa was in a room delivering Christmas presents. SantApp was seeded to mum bloggers and sent to clients and made available in the App Store and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands