Sanex advanced
Campaign Background & Summary
We were tasked with launching Sanex Advanced, a range of shower gels, deodorants and lotions that are designed to address specific skin problems. This range brings the benefits of premium (non- medicinal) brands in the pharmacy channel, to the supermarket and drug store.
We uncovered three key challenges…
Millions of Europeans suffer from skin problems, like extreme dryness or atopic-prone skin. Even those who are concerned with their health are living with their skin condition, ignoring the symptoms they experience, unless they become very serious. How could we get people to stop ignoring their...