San Pellegrino: Three Minutes in Italy

This case study explains how SanPellegrino, a drinks brand, created a social media campaign with a robot controlled by fans to engage existing customers and raise awareness of the brand with others.

San Pellegrino: Three Minutes in Italy

Ogilvy

Country Where Program Ran: United StatesProgram Start Date: 08/05/13Program End Date: 08/18/13Advertiser/Client Name: SanPellegrino Sparkling Fruit BeveragesCategory: Consumer Products (CP)Channels used: Social MediaProduct/Service Overview: Since 1932, SanPellegrino has produced delicious fruit beverages that blend the mouthwatering flavor of citrus fruits with the freshness of sparkling water and a splash of sugar. Today as in the past, the finest sun-ripened oranges and lemons are picked by hand from vast groves in Southern Italy.

Objective of the campaign

SanPellegrino Sparkling Fruit Beverages...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands