Samsung SlideLiner

This case study shows how Samsung, the electronics company, promoted its curved UHDTV range in the Australian market with the Samsung SlideLiner campaign.

Samsung SlideLiner

Category: TelecomAgency: TraffikCountry: AustraliaClient: Samsung Australia

This case demonstrates how we sold a lot of TVs by thinking beyond TV. In an unforgiving landscape, with consumer confidence at GFC levels and unemployment at decade-long highs, we were tasked with launching Samsung's premium-priced Curved UHDTV Range.

Our response was Samsung SlideLiner, a world-first idea that existed somewhere in between sofa, rollercoaster, digital activation, and promotion.

It generated over $101,806,202 in earned media, drove $8.6m in sales and grew Samsung's UHDTV market share by 7.5% - all at a time when the category was in its third...

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