Samsung: Making choice easy in a world of unlimited possibilities

Samsung, an electronics company, used a Continuous Improvement Programme (CIP) and A/B testing to improve conversion and drive sales on its website in the UK.

Campaign details

Brand: SamsungAdvertiser: Samsung UKEntrant: BBHPrincipal author(s): Clemence Lepinard, BBHContributing author(s): Chris Morey, Daniel Williams, and John Harrison, BBH

Taking the Paradox Out of Choice

"Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard."

Barry Schwartz1

The first thing you notice as an agency when you start working with Samsung is the key role played by innovation. Samsung prides itself on always striving to find new ways to meet changing...

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