Samsung Galaxy S10: Samsung Galaxy S10 Space Launch

Craig Wilkie, Kunal Roy

Samsung launched its flagship Galaxy S10 smartphone into space to demonstrate the power of the model's new camera in order to generate pre-sales, gain share of voice and boost brand love in Malaysia.

Campaign details

Brand: SamsungBrand owner: SamsungLead agency: Leo Burnett MalaysiaContributing agency: StarCom MalaysiaMarket: MalaysiaIndustries: Mobile devicesMedia channels: Competitions & contests, Outdoor, out-of-home, Public relations, Social media, Websites & microsites, word of mouth, influencersBudget: Up to 500k

Executive summary

The S series is one of two flagship Samsung smartphones (Note is the other). Together, they set the innovation standard for Samsung's smartphone range.

The Samsung Galaxy S10 launch marked the series' 10thanniversary and came with a breakthrough: 4K ultra-high-definition video recording capability and an...

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