Campaign details
Brand: Samsung GalaxyBrand owner: SamsungEntrant company: Starcom ChicagoIdea creation: Starcom, Chicago / Starcom, London / R/GA Chicago / Wieden+Kennedy, PortlandMedia: Starcom, Chicago / Starcom, LondonMarket: France, Germany, India, Malaysia, Thailand, United Kingdom, VietnamSector: Mobile devicesMedia channels: Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
We devised the first global hashtag challenge from a brand on TikTok for Samsung's Galaxy A phone. We took a no bullsh*t approach in partnership with K-Pop phenomenon Black Pink to...