Salesforce's three-step process for marketing data management

Geoffrey Precourt

This event report discusses the importance of mobile strategy, as described by Michael Lazerow of Salesforce, the cloud computing company, using examples from Burberry, the fashion retailer, and Delta Airlines.

Salesforce's three-step process for marketing data management

Geoffrey PrecourtWarc

As consumers become more mobile, computer-based brand experiences are becoming less relevant. When a Burberry digital customer walks into a Burberry store, the mobile-tracking service identifies them and "their shopping cart follows them into the store," Michael Lazerow, chief marketing officer of Salesforce Marketing Cloud for Salesforce.com, told an opening-day audience at the 2013 Interactive Advertising Bureau MIXX Conference in New York.

Michael Lazerow

Lazerow, who calls himself "a serial entrepreneur," founded Buddy Media in 2007 with his wife, and sold the social enterprise software company to Salesforce in June...

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