Campaign details
Agency: JellyfishClient: SalesforceCampaign Name: Salesforce Developers YouTube Trust Campaign
Salesforce Developer Relations needed to deepen connections and become a trusted resource, serving expert content when users sought solutions to overcome coding challenges.
Strategy
Salesforce needs developers to build on its platform, creating scalable, flexible and efficient solutions for organisations.
It also knew their opinions were critical to the C-suite for making purchasing decisions. Become a trusted resource, providing developers with inspirational content to ensure they stayed up to speed with three releases per year - enabling them to extend and develop the platform...