sahibinden.com: Image-based car recognition

Sahibinden.com, a second-hand e-commerce platform, increased brand awareness and website listings by using a popular viral video as a model for its social media campaign in Turkey.

Campaign details

Brand: sahibinden.comLead agency: RafineriRegion: EMEA

Strategy

Objective

In Turkey, mobile applications were becoming more and more important regarding the second-hand markets. As the leading classified ads and e-commerce platform of Turkey, sahibinden.comhas developed a brand new technology in order to make things easier for its users: Image-Based Car Recognition Technology. This technology, developed by our team of engineers, can identify the vehicle by processing any image exposing front, rear or any other side of the car thanks to the artificial intelligence it possesses. It can also identify the brand name, model...

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