Saffola: Gifting India a young heart

This case study explains how Saffola, a cooking oil brand, used an integrated print, mobile and online campaign to encourage people aged 30-40 to take care of their heart-health.

Saffola: Gifting India a young heart

Brand name: SaffolaProduct type: Cooking OilCategory: Corporate AdvertisingSub-category: Social CauseURL:www.saffolalife.com

What was the strategic communications challenge?

A heartbreaking truth:

1 in every 6 Indians suffers from a heart ailment. Every minute, 4 Indians die of heart diseases.

Over 40% of premature deaths in India can be attributed to heart disease.(Source: IMRB & Saffolalife study,2010)

Not surprisingly, India is the world capital of heart diseases.

At the core of Saffola is "heart health". So obviously; success for Saffola is not measured just by liters of...

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