Campaign details
Brand: SabrosoBrand owner: Sabir's Poultry Pvt. Ltd.Agency: Starcom PakistanMarket: PakistanIndustries: Meat, poultry, fishMedia channels: Social media, TelevisionBudget: Up to 500k
Executive summary
Pakistan’s frozen-food market and the K&N’s brand are synonymous, as the brand has enjoyed a monopoly in the category for many years. Many players entered and exited the market with limited, to no success. However, in 2018 a new entrant by the name of Sabroso was able to create a large enough impact on the Pakistani audience.
Following a successful launch, the brand’s...