Yellowbrick: How Bospar Helped Yellowbrick Clap Back!

Yellowbrick Data, a database company, launched a comeback campaign on LinkedIn after IBM targeted them in one of its posts.

Campaign details

Brand: YellowbrickAdvertiser: YellowbrickAgency: Bospar

Situation

Yellowbrick Data has really shaken up the world of enterprise data warehousing.

Founded in 2014 by experts in database and flash memory technologies, Yellowbrick now offers the world's fastest data warehouse for hybrid and multi-cloud environments.

The Yellowbrick Data Warehouse delivers the lowest acquisition and operating costs and the highest performance - fundamentally changing the economics of enterprise data warehousing.

Challenge

But despite Yellowbrick's game-changing technology, you wouldn't think that a goliath like IBM would publicly target - and bring attention to - a relative newcomer and much...

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