Background
Cell phone use while driving is an ever-growing problem, increasing a driver's risk of a car crash by three times and in the case of texting while driving, increasing the risk up to 23 times. Fatalities in Washington from distracted driving increased by 32 percent from 2014 to 2015.
In 2017, C+C helped Washington Traffic Safety Commission (WSTC) launch the state's new distracted driving law that makes it illegal to hold or use a cell phone while driving. As part of the launch, C+C developed the campaign of On the Road, Off thePhone'm seven different languages.
In...