Washington State Department of Health: COVID-19 Campaign

The Washington State Department of Health, a state agency of Washington, launched a multilingual campaign in the US to encourage people to follow all the safety measures in place to prevent the spread of COVID-19.

Campaign details

Brand: Washington State Department of HealthAdvertiser: Washington State Department of HealthAgency: C+C

Situation

Washington State was the first place that COVID-19 appeared in the U.S.

C+C was hired by the Washington State Department of Health (DOH) on March 17 to work in partnership to develop a campaign that encouraged behaviors that could help stop the spread.

The team developed the Spread the Facts campaign, one component of the state's multi-faceted communications, outreach and policy strategy to address the pandemic. The campaign had two primary goals:

  1. Help to flatten the coronavirus curve...

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