Vogue: Project UNI-FORM

Vogue, a fashion magazine, and Angus Chiang, a Taiwanese fashion designer, collaborated to design a range of gender-neutral school uniforms in Taiwan.

Objective

For over a century, students in Taiwan have worn uniforms to school, with two different styles: distinctly feminine for girls and masculine for boys. The discipline of uniforms has long been a potent symbol of rigid thinking and an emphasis on obedience over creativity. In recent years, critical voices have proposed allowing students greater choice and ways of self-expression through their dress. In 2019, a senior high school in New Taipei initiated a week- long experiment where male students can wear skirts to school, attempt like such drew strong criticism from more traditional sectors of society.

Vogue Taiwan, leading...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands