Visa rallies cross-nation support for successful 2016 China–US year of tourism

Visa, the payments company, grew its business in China by promoting tourism from the US in a campaign which focused on social media.

Campaign details

Advertiser: VISABrand: VISAAgency: Ruder Funn ChinaCountry: China

In 2015, Chinese President Xi Jinping and U.S. President Barack Obama jointly declared 2016 the US –China Year of Tourism (YOT), an initiative to promote tourism, trade and cultural understanding between China and the United States. In the eight years leading up to 2015, tourism between China and the US generated 250 million visitors, an increase of 7.6 percent year-on-year. To support this trend, the US Department of Commerce (DOC) worked with the China National Tourism Administration (CNTA) and other partners to promote travel...

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