Visa: #WhereYouShopMatters

Visa, a financial services company, supported small- and medium-sized businesses (SMBs) in the Middle East during the COVID-19 pandemic with its #WhereYouShopMatters campaign.

Summary

While the COVID-19 pandemic impacted businesses of all sizes, small and medium businesses (SMBs) were hurt exceptionally hard.

Recognizing the urgency for SMBs to go digital, Visa stepped in to provide actionable data insights, practical business support, and to help merchants with what mattered the most - getting customers through the (virtual) door. In a campaign titled #WhereYouShopMatters (WYSM),

Visa helped SMBs immediately adapt to the new normal by using its solutions to accept digital payments. Leveraging the reach of its brand and network, Visa used powerful storytelling to inspire community support by shining the spotlight on the UAE's...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands