Velux: Lifetime Carbon Neutral

VELUX, a Danish manufacturer of windows and skylights, generated international coverage of its Lifetime Carbon Neutral Platform, which strives to capture VELUX's historical carbon footprint and preserve nature.

An unlikely player takes the radical first step towards Lifetime Carbon Neutral

Although recognised as the global leader in roof windows and accessories, Copenhagen-based VELUX was not in the habit of making news. The company had ambitious plans for reducing its carbon footprint, but bigger brands had been making environmental leadership announcements for years, including companies with massive built-in audiences like BMW, Disney, Nike, Google, and Amazon.

But in fact, the privately-owned company was making a historic commitment. VELUX would not only cut the carbon emissions of its supply chain dramatically by the company's 100th anniversary in 2041, but it...

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