VanMoof: The no bike' bike launch"

Bike-meets-tech company VanMoof used a media relations strategy to launch its latest range of connected city bikes across the UK, France and Germany.

Campaign details

Brand: VanMoofAgency: Ballou

Overview

  • Low cost, high impact campaign across multiple markets delivers way above expectations
  • Product launch delivered in just two weeks
  • 10 interviews, 19 bike demos and over 124 pieces of coverage across markets
  • Total reach was estimated to 785,613,569
  • Inventive angles used to overcome limitations of having no product available
  • Client's most successful bike launch to date: 1000 bikes reserved in 15 minutes

"THE BALLOU TEAM WAS FLEXIBLE AND FORGIVING OF OUR EVER-CHANGING TIMELINES. MOST REMARKABLY, THEY WERE AN ESSENTIAL PART OF OUR MOST SUCCESSFUL BIKE LAUNCH TO DATE - WITHOUT HAVING...

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