Summary
A taboo subject, a competitive market, a prescription drug and a pandemic - we were up against all these odds to devise a solution for our client.
India is considered "the impotence capital of the world". We got partners involved in the conversation, allowed for discretion, and created a frictionless path to purchase.
We turned challenges of the pandemic into advantages, leveraging technology, social media and tone-sensitive content driving consumer interest with a 360 degree integrated campaign. A 19% increase in product searches and a low customer acquisition cost is testament to the success of the campaign.
Objectives
- Increase...