TietoEVRY: The Polite Type

Nordic IT company TietoEVRY partnered with The Children and Youth Foundation to bring a solution-focused approach to the discussion surrounding cyberbullying worldwide.

Objectives

  • Promote a better online culture through a positive change in attitudes
  • Directly engage youths from different background in addressing cyberbullying
  • Introduce a new angle into the discussion of tech companies social responsibility
  • Create brand awareness for TietoEVRY through a purpose-driven PR campaign

The Issue

Globally, studies show that a third of all bullying now takes place online. As the global pandemic has moved our social encounters, workplaces, classrooms and schoolyards online, addressing cyberbullying is more topical than ever. Out of the participants in our youth workshops, 65 percent reported they had faced online bullying, with the number of incidents...

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