The Macallan: World's Best Scotch Whisky Experiences

The Macallan, a scotch whisky brand, launched a video series in the USA that offered a never-before-seen look into how some of the world's best chefs and mixologists serve whisky.

Campaign details

Brand: The MacallanAdvertiser: The Edrington GroupAgency: M Booth

Overview

The Macallan launched The World's Best Scotch Experiences, a captivating video series that offers a never-before-seen look into how some of the world's best chefs and mixologists serve whisky.

In the first wave of the project, The Macallan partnered with Conde Nast Traveler to highlight unique whisky serves in three key cities: Miami, Mexico City, and New York City.

The second wave featured accounts in Chicago and Mexico City. From cocktails to a four-course tasting menu, these dishes embody...

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