The Estée Lauder companies' breast cancer campaign reaches 25-year milestone

Estée Lauder Companies, a manufacturer and marketer of prestige skincare, makeup and fragrance, launched a campaign to celebrate the 25th anniversary of its breast cancer awareness campaign in North America.

Campaign details

Brand: Estee LauderAgency: M Booth

Situation Analysis

25 years ago, women were dying from breast cancer and no one was talking about it. Evelyn H. Lauder decided to do something about it, and sparked a movement that would change breast cancer history. At the time, there were inadequate prevention strategies, screening methods were limited, and treatment options were few. A breast cancer diagnosis was tantamount to a death sentence, and the world stood by silently.

Evelyn H. Lauder believed awareness was the way forward and launched The Estée Lauder Companies' Breast Cancer Campaign (formerly known...

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