Tetra Pak: Transforming the Present to Protect the Future

Tetra Pak, a processing and packaging solutions company, launched a campaign in Brazil to encourage the correct separation of waste by consumers.

Tetra Pak

Tetra Pak is the global leading company in processing and packaging solutions for the Food & Beverage Industry. Being responsible for the biggest market share in packaging in Brazil, the company is also demand to take action in one of society's greatest challenges for the future: the disposal of solid residues.

In Brazil, the National Policy of Solid Residues has built a shared responsibility between public sector, companies and consumers, but even with the incentive to many recycling initiatives in the past year, the yearly rates for carton packages recycled grows at a steadily pace.

With the pandemic...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands