Campaign details
Advertiser: Tata Global Beverages LimitedAgency: Edelman India Private Limited
In a country of more than 2,000 producers, Indians didn't need another tea brand. And yet, we got a new generation of tea drinkers excited about the launch of Tata Tea Fusion by creating a fusion of our own.
Taking inspiration from the product, we remade one of Bollywood's most beloved celebrations of chai that had:
- The hottest clubs across the country dancing to the announcement
- More than three million consumers viewing and streaming the announcement online
- More than 135,700 liking, sharing, commenting, tweeting and making...