Taiwan Aids Society and Taiwan Aids Nurses Association: HIV – Overcoming the fear of the test

Taiwan’s Center for Disease Control used an influencer strategy and PR to raise awareness of HIV and increase the number of people in Taiwan getting tested.

Campaign details

Advertiser: Taiwan AIDS Society & Taiwan AIDS Nurses Association Brand: aiwan AIDS Society & Taiwan AIDS Nurses Association Agency: Golin TaiwanCountry: Taiwan

Situation analysis

The spread of HIV in Taiwan has shown no signs of abating. More worryingly, people infected by the virus are getting younger.

According to Centers for Disease Control (Taiwan's CDC), 29.07% of new diagnoses recorded in 2016 are among people aged from 15 to 24. This is a distressing jump of 2.91% from 2013's numbers.

Island-wide, only approximately 1,000 people per month visit hospitals to find out...

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