Campaign details
Brand: Taco BellAgency: Edelman, London (PR Agency) and Unit9 (Production)
Background
Context:
Taco Bell is a successful US fast food brand, which had begun its expansion across the UK but had not yet set foot in London.
Brief:
Edelman was tasked with driving the mass awareness and buzz for Taco Bell's first London restaurant openings, in a way that felt relevant to Taco Bell but also to the everyday Londoner.
Challenge:
In food obsessed London, most people wouldn't notice the arrival of another American food chain, however tacolicious. Creating hype around the opening in a...