Campaign details
Brand: Starling BankAgency: Pagefield Communications
Overview
The UK banking market has been dominated by a handful of big players for decades. Following the 2008 financial crisis though, public trust with these institutions hit rock bottom and consumers were more likely to switch. But why would you switch to another big institution that doesn't understand its customers?
That is why in 2014 Anne Boden left her position as Chief Operating Officer at Allied Irish Bank to launch Starling, a different type of bank. It would be mobile only, with no branches and no opaque charges.
In...