Starbucks: #WhatsYourName

Starbucks, a coffeehouse brand, supported the transgender community in the UK with its campaign #WhatsYourName.

'Powerful new Starbucks advert supports Trans Charity'

(Independent)

Starbucks #whatsyourname creates a moment of true connection with the UK's transgender community. Starbucks stores offer a safe space for transitioning individuals to use their new names, and to be recognised as they want to be, often for the first time.

Context

Starbucks UK was awarded the 2019 Channel 4 Diversity in Advertising Award, receiving £1 million worth of free commercial airtime on Channel 4. The award challenges the lack of representation of LGBT+ people in UK broadcast advertising. Born from authentic, real-life experiences, the #whatsyourname advert celebrates the life changing moment...

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