Objectives & Challenges
Wildcats is an innovative platform born out of the COVID-19 pandemic to encourage people to break out of their shells and become entrepreneurs, with a mission to unearth unexpected entrepreneurs from places hit hard economically around the world - regardless of their backgrounds or experience. "When Inspiration Pops" was a challenge, funded by Singha International, to discover innovative ways to market their soda in Myanmar. The challenge was only to be 4- weeks long, followed by incubation of ideas provided by the shortlisted top winners, and then awards to the winner and 1strunner-up with large...