Simple: #ChooseKindness

Simple, a skincare brand, quickly redesigned the launch of its new Simple Daily Skin Detox product range in Turkey to stand by actress and influencer Asli Bekiroglu and condemn cyberbullying.

Unilever's Simple, known to be UK's #1 Facial Skin Care brand, entered the Turkish market back in 2018 with the motto "iyi Kalpli Cilt bakimi" (Kindhearted skincare) and since its launch has built a strong bond with its target audience of women that range between 18 and 35. To further grow that bond, Simple planned to launch Simple Daily Skin Detox, a brand new range of products developed for women with oily skin, with a 360 marketing campaign featuring multiple channels including TV, digital platforms and sales channels, in Turkey.

Taking into account that the majority of women in Turkey...

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