Siemens: Spearheading Nigeria's power revolution

Siemens, an automation company, promoted its role in the Presidential Power Initiative in Nigeria by launching content on its website, targeted FAQs, social media assets and a press release to best inform the public.

In July 2019, Siemens and the Federal Government of Nigeria signed an agreement for the Nigeria Electrification Roadmap (NER - now known as the Presidential Power Initiative (PPI)). The goal of the PPI is to resolve existing challenges in the power sector and expand the capacity for the future power needs of the country.

Fast forward to July 2020, the Federal Government of Nigeria, approved the funds to kick off the project.

While this was a great development, there were many communications challenges ahead for Siemens, some of which included:

  1. Overall skepticism by various stakeholders
  2. There was no...

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