Increase awareness of industry automation segment: Old factory goes SMART!
Objectives & Challenges
Despite the group's global leadership in energy management and industrial automation, we have always felt our brand awareness as an automation solutions provider in the South Korean market was not quite receiving the recognition we deserved. Ironically, the opportunity to bolster our brand awareness presented itself in the form of a crisis: post-Covid-19 'untact' era saw a dramatic increase in interest in 'smart factories for the new normal' among manufacturers as a process innovation solution to ensure production and to brace themselves for the impact of a...